Strategic Plan

Strategic Imperatives

Our strategic imperatives are designed to address the key strategic challenges and contribute to the achievement of our vision and goals.

The imperatives are:

Establish and market Penrith Business Alliance as the first port of call for investment and development in the Penrith Valley Region
Promote the region‟s differential advantages (lifestyle, employment and business opportunities)
Proactively influence government and its agencies to invest in the region
Assist businesses to become established in the Region
Actively assist businesses to compete and grow in the Region
Provide high-level, expert advice on economic development to Penrith City Council

Our Vision and Goals

Our Strategic Plan outlines Penrith Business Alliance’s strategic directions over the next five years (2009 – 14). The Plan is set at a time when the Penrith Business Alliance is embarking on a new future for the Penrith Regional City.

(The full Plan can be downloaded using this link PBA Strategic Plan 2009-2014 )

It is the Alliance’s first plan and as such represents a significant beginning. We recognise the challenges ahead and face these challenges with a sense of optimism and resolve.

The Strategic Plan is intended to be a “living” document which will be used to cascade lower-level activities across the organisation. It will be reviewed periodically and rolled forward annually.

We recognise the vital role of our partners, both business organisations and government agencies as well as learning institutions in delivering our programs. In particular we acknowledge the role of Penrith City Council in establishing and funding the Alliance. We will work in unison with Council and our partners to deliver Council’s vision for a vibrant and sustainable local economy. Our vision describes the manner in which we see our mission unfolding. It represents an image of what we want to create over the next five years.

By 2014 we see ourselves as a highly effective architect and first port of call for sustainable growth in the Penrith Valley Region.

We will be admired for our capability to:

Empower the Region’s people to achieve the jobs to which they aspire.
Promote the Regional City for its lifestyle, employment, business and investment opportunities.
Initiate and support growth.
Expedite business development opportunities through collaborative relationships.

Our Mission and Values

Our Mission describes the nature of the business that we participate in and our scope of work. It is the primary objective to which Penrith Business Alliance’s plans are aimed.

We will use the Mission to ensure that our decisions are consistent, to motivate our stakeholders, to build organisational unity, to integrate short-term objectives with longer-term goals, and to enhance communication.

Our Mission is…

“To promote sustainable economic growth for Penrith as a Regional City through innovation, strategic alliances, enterprise development and investment attraction.”

Our values are those things that are important to us and for what we stand. They are the principles, the standards, the actions that people in our organisation represent and which they consider inherently worthwhile and of the utmost importance. Our values are focused on social responsibility and relationship building.

Our values are…

We will treat all our stakeholders with integrity, respect, fairness, and honesty.
We will encourage innovation, creativity and teamwork
We will respect and foster accountability and transparency
We will promote sustainable growth
We will be open in our communications